The Connect Conference

Brand Design
Client(s)
Project type
Brand Design
Project year
2023

A Conference for Anyone and Everyone

The Connect Conference is anything and everything Lego. The main purpose of this conference is to highlight the creativity, education and  the value of  creating things from your imagination through implications of Lego. As well as connecting people to others who share their interest in Lego. Millions of people around the world know of Lego, young or old, anyone can build with Lego, which is what this conference would showcase.

Who is Tip Top Tea Talk?

Just a couple friends who have alot of tea to talk about, so they started a podcast.
Shianne Heeraman
Public Relations Manager
A double major in criminal justice and psychology with a minor in sociology. Her responsibilities included running meetings, setting goals for the group,  and managing our website and store.
Michael Flores-NIieves
Social Media Marketer and Brand Designer
A visual communications major with a minor in digital media. Responsible for managing social media, writing episodes and uploading edited episodes to Spotify and Apple Podcasts.
Tobi Speaker
Podcast Producer and Editor
A music production major, responsibilities included setting up recording equipment in the studio, mixing vocal tracks, and editing every recorded episode.

Phase One

Topic Research & Target Audience
What is the topic of this conference?
Anything and Everything Lego.
What is the purpose of this topic?
To highlight the creativity, education and  the value of  creating things from your imaginations through implications of Lego. As well as connecting people to others who share their interest in Lego.
Why does it matter?
This matters because Lego is the company to best implement plastic interlocking brick-built toys, and millions of people around the world know of Lego. It also matters because Lego can be for anyone and everyone, young or old; anyone can build with Lego
Who is the Target Audience for this Conference?
All fans of Lego, young and old. People who are also interested in learning more about Lego and seeing what can be made with Lego are also welcome.
How is this social group being affected by the topic and the changes of this topic?
People who are familiar with Lego would be interested in new projects or even job opportunities for Lego. Some may be interested in simply building anything they want or even seeing some of their favorite Lego characters come to life. Others may be interested in seeing what other people have made with Lego to truly understand that there are no limitations as to what can be made out of Lego.

Marketing at Seattle Pacific University

During my time as the Social Media Marketing intern at SPU, I learned how to design marketing material for a multitude of things. Such as:

- Dining events
- Limited time promotions
- Seasonal promotions
- Dining options on campus
- Dining related news
‍
and more..

Material I Designed around Seattle Pacific University

Designing for Multiple Sizes

While designing marketing material I had to consider how the designs would look both vertically and horizontally and in different sizes. I designed marketing material for a multitude of size variations including:

1080px by 1920px
1920px by 1080px
8.5in x 11in
29in x 50in
22in x 28in
23in x35in

and many more

What is Tip Top Tea Talk?

Our goal as a podcast is to create an environment similar to the comforting feeling of chatting with a friend over some tea or coffee.

Conversational

We want to ditch the scripts and make it feel and sound like we are having a genuine conversation with one another and our listeners. We are actually friends so why should we act any differently.

Chill

We want our listeners to laugh and enjoy our podcast. Keep our conversations light-hearted, fun and genuine.

Inclusive

We want as many of our listeners to get involved. Playing along with the games we play, submitting conversation topics or even appearing on the show as a guest.

Designing the Logo

When designing the logo, I wanted to make it more 'laid-back' but easy to understand. The cups being stacked but not touching was to evoke movement and catch the eye. The visual weight in the font of the name was intentional to make it easier to read. The simplicity of the letter forms makes it easy to manipulate the logo for some seasonal logo designs.

Phase Two

Brand Design & Brief

Phase Three

Poster, App and Website Design with an Unconventional Marketing Idea
Poster Ideation and Sketches
Final Poster Designs
App
Landing Page
Unconventional Marketing

Spotify Covers

Spotify
Season 1
Making the first cover clean and simple for the podcast was my main goal. I wanted to make sure the name was clear and add a little tag to our social media account so people can check it out as well.
Summer Special
For this one-off episode special, I wanted to make a special cover for it, combining tea and summer. I thought an iced tea on the beach would be the perfect way to represent a relaxing setting to talk with someone like a friend or family member.
Season 2
I wanted to be a little more ambitious with the season 2 cover and at this time I was getting into Adobe Dimension. I combined several of the visual assets I made and items associated with tea all at a certain angle while adjusting lighting for the season 2 cover.

Tip Top Tea Talk Merch Photoshoot

Thanks to Hannah Marsh for taking the photos!

A Reflection

Throughout this project I learned about the different things I should consider when designing for something as large as an entire conference. I also learned how to do target audience research and apply it to my designs to make them more human-centered and engaging to my target audience.

Other projects

PodcastPodcast
Brand Design
Tip Top Tea Talk
SoCo LogoSoCo Logo
Logo Design
Social Cognition Lab
Marketing MaterialMarketing Material
Marketing
Social Media Marketing Internship

Let's Chat!

Feel Free to contact me with any questions or comments you have, or if you just want to chat!

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Feel free to check out any other projects I've worked on!

Tip Top Tea Talk
Social Cognition Lab
Social Media Marketing Internship
The Connect Conference